Personalized Marketing: It's Mainstream
6/15/2016

From personalized coupons at the checkout counter to "just for you” recommendations at Amazon.com, personalized marketing is everywhere. 

While some marketers are still deciding whether to take the plunge into this "new” form of marketing in print, fully personalized documents have been around for a long time. Back in 2010 ("Capturing the Cross-Media Direct Marketing Opportunity”), InfoTrends found that the overwhelming majority of marketers were already using segmented (40%) or fully personalized (21%) communications. Only 40% of campaigns fit into the category of "one to many.” This means that if you are sending static mail pieces, you’re competing with marketers who are not only speaking to their customers and prospects on a personalized level, but they are seasoned at doing so.  If your competitors are personalizing and you are not, you are at a competitive disadvantage.  

Need to get started?  Even with a simple basic customer list, here are steps you can take: 

1. Personalize by name. 

Use the recipient’s name creatively. Integrate it into the design in an interesting, eye-catching way. 

2. Target by a single, simple variable. 

Will it help to target the mailing by gender? How about by ZIP code? Would it help to add a map? (This works great for new businesses or new branches or locations.) These are data you already have. Use them!

3. Beef up your marketing database. 

Purchase simple variables like home ownership or household income for the names you already have. Adding to your database is not expensive, and it can boost your marketing effectiveness exponentially. 

Need help? Talk to us about how you can put data to use to create a more personal relationship with your customers. 


Related Articles:
No News For this Zone. Please Try Later
Back   
Search Articles:   
  
When Is Personal Too Personal?
9/21/2017   
Individuals and businesses are very protective of their privacy.
Read More...
Best Practices in Personalized Marketing
8/24/2017   
Three best practices for personalized print campaigns
Read More...
Did You Know Personalized Printing is Green Printing?
7/26/2017   
Save money and print by targeting.
Read More...
3 Tips for Optimizing Your Multi-channel Marketing
6/20/2017   
Basic guidelines for multi-channel marketing.
Read More...
Why You Should Be Doing Event Marketing
4/20/2017   
Event marketing offers great opportunity to increase your brand.
Read More...
Effective Communication Breeds Customer Loyalty
3/30/2017   
Enhance customer loyalty through direct mail customer appreciation campaign.
Read More...
Questions to Ask Before Any Logo Redesign
2/20/2017   
Here are important questions about logo redesign to ask your graphic designer.
Read More...
Effective Marketing Copy Made Easy
1/19/2017   
Tips for writing effective marketing copy
Read More...
Tips for Ordering Promotional Products
12/22/2016   
Here is a checklist of how to make the most of your promotional product ordering.
Read More...
5 Steps to Great Print Planning
11/17/2016   
Here are steps to make sure print projects are successful.
Read More...
5 Updates to Freshen Up Direct Mail
9/28/2016   
Are you looking for ways to spice up your direct mail marketing? Here are ways to freshen up direct mail pieces and give them new appeal.
Read More...
5 Ways to Trim the Print Budget Without Compromising Results
8/17/2016   
Want to get better results with a smaller investment? Try these simple tricks.
Read More...
Tips and Tricks for Selecting Colors
7/18/2016   
Color sells.  It increases brand recognition and can increase response rate by nearly 50%.
Read More...
Is Your Direct Mail Trustworthy?
6/17/2016   
People buy from companies they trust.  Keep this in mind when sending direct mail campaigns.
Read More...
Marketing in a Multichannel World
6/15/2016   
To be effective, marketing needs to be multi-channel. From a consumer perspective, there isn’t print and online media. There is just marketing.
Read More...
3 Ways to Stretch Your Print Dollars
6/15/2016   
No matter the economic conditions, it's important to keep marketing your business. Here are three easy ways you can use some simple changes in your paper selection to help lower your costs.
Read More...
Personalized Marketing: It's Mainstream
6/15/2016   
The majority of marketers are already using segmented or fully personalized communications. Here are steps you can take to personalize your marketing.
Read More...
3 Reasons to Care About Customer Loyalty
6/10/2016   
Focusing on acquiring new customers to the exclusion of retaining customers may not be the best strategy.
Read More...

Home  |  Who We Are  |  Products & Services  |  Contact Us  |  Links Privacy Policy | Terms & Conditions | Sitemap

270 Carpenter Drive    Ste 100     Sandy Springs, GA 30328


customerservice@printwave.com | (P) 770.433.2628 | (F) 770.433.1554



Copyright 2017.

Powered by PrintWave