Tips and Tricks for Selecting Colors
7/18/2016

Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, IBM, and Home Depot are all synonymous with specific colors. Some companies even trademark colors as brand assets. Think Tiffany’s robin’s egg blue. 

A study by G.A Wright Marketing found that the use of high-quality paper and color applications can increase response rates by nearly 50%. For example, the study showed that a four-color promotional mailer printed on heavy gloss paper stock had a more than 40% higher response rate than an identical three-color version printed on a lighter matte paper stock.

Colors summon emotions and create connections with the people surrounding your brand. Warm colors such as red, orange, and yellow are associated with a range of emotions, from optimism and excitement to violence. Cool colors like green, violet, and blue can be calming and nurturing, but they can also be impersonal and antiseptic. 

Choose colors that will elicit a positive response from recipients, then balance them in a visually appealing way. Using variations of a single color will create a visual effect that is classic and easy on the eyes, but not as vibrant as it could be. Enrich the scheme by introducing analogous colors, selecting three colors next to each other on the color wheel. Examples include red/orange/yellow; green/blue/purple; and yellow/yellow-green/green. Consistently use one shade as the dominant color. 

For higher contrast, select a complementary color scheme, choosing colors across the wheel from each other. This works best when you place a warm color against a cool color, such as red and green, blue and orange, or purple and yellow. Any tint can be used. Midnight blue/tangerine and royal purple/gold are effective combinations.
 
Most any color mix can work as long as you retain harmony and richness in your presentation and avoid the hues used by your competitors. 

Test combinations until you find the scheme that sends the message you want associated with your business. Your customers make split-second decisions based on color, so use it to your advantage.

Need help? Just ask!


Related Articles:
No News For this Zone. Please Try Later
Back   
Search Articles:   
  
When Is Personal Too Personal?
9/21/2017   
Individuals and businesses are very protective of their privacy.
Read More...
Best Practices in Personalized Marketing
8/24/2017   
Three best practices for personalized print campaigns
Read More...
Did You Know Personalized Printing is Green Printing?
7/26/2017   
Save money and print by targeting.
Read More...
3 Tips for Optimizing Your Multi-channel Marketing
6/20/2017   
Basic guidelines for multi-channel marketing.
Read More...
Why You Should Be Doing Event Marketing
4/20/2017   
Event marketing offers great opportunity to increase your brand.
Read More...
Effective Communication Breeds Customer Loyalty
3/30/2017   
Enhance customer loyalty through direct mail customer appreciation campaign.
Read More...
Questions to Ask Before Any Logo Redesign
2/20/2017   
Here are important questions about logo redesign to ask your graphic designer.
Read More...
Effective Marketing Copy Made Easy
1/19/2017   
Tips for writing effective marketing copy
Read More...
Tips for Ordering Promotional Products
12/22/2016   
Here is a checklist of how to make the most of your promotional product ordering.
Read More...
5 Steps to Great Print Planning
11/17/2016   
Here are steps to make sure print projects are successful.
Read More...
5 Updates to Freshen Up Direct Mail
9/28/2016   
Are you looking for ways to spice up your direct mail marketing? Here are ways to freshen up direct mail pieces and give them new appeal.
Read More...
5 Ways to Trim the Print Budget Without Compromising Results
8/17/2016   
Want to get better results with a smaller investment? Try these simple tricks.
Read More...
Tips and Tricks for Selecting Colors
7/18/2016   
Color sells.  It increases brand recognition and can increase response rate by nearly 50%.
Read More...
Is Your Direct Mail Trustworthy?
6/17/2016   
People buy from companies they trust.  Keep this in mind when sending direct mail campaigns.
Read More...
Marketing in a Multichannel World
6/15/2016   
To be effective, marketing needs to be multi-channel. From a consumer perspective, there isn’t print and online media. There is just marketing.
Read More...
3 Ways to Stretch Your Print Dollars
6/15/2016   
No matter the economic conditions, it's important to keep marketing your business. Here are three easy ways you can use some simple changes in your paper selection to help lower your costs.
Read More...
Personalized Marketing: It's Mainstream
6/15/2016   
The majority of marketers are already using segmented or fully personalized communications. Here are steps you can take to personalize your marketing.
Read More...
3 Reasons to Care About Customer Loyalty
6/10/2016   
Focusing on acquiring new customers to the exclusion of retaining customers may not be the best strategy.
Read More...

Home  |  Who We Are  |  Products & Services  |  Contact Us  |  Links Privacy Policy | Terms & Conditions | Sitemap

270 Carpenter Drive    Ste 100     Sandy Springs, GA 30328


customerservice@printwave.com | (P) 770.433.2628 | (F) 770.433.1554



Copyright 2017.

Powered by PrintWave